Their goal is for Tieto to establish itself in international markets, which means they are becoming direct competition for companies like Alibaba and JD.com, two of China's largest e-commerce firms. For these firms, the Shein brand is the model and they are seeking to replicate the success of Chinese fast fashion, which is now reportedly worth US$100 billion, helped, at least in part, by a foreign customer base in the U.S. and elsewhere.

Movement of Amazon.com Inc’s price in the last five years. (Source: Investing)

Sources: Reuters, Investing, CNBC