Plant-based food is necessary for the future of our planet and even people who eat meat are considering including this kind of diet into everyday eating habits. Demand for plant-based products has also risen sharply due to the coronavirus pandemic, as consumers want safe and healthy alternatives to animal foods. According to research company PitchBook, investment in plant foods climbed to nearly $ 1.7 billion in 2020, almost double that of 2019.
A new study released that eating red and processed meat increases the risk of heart diseases. The study was prepared by Oxford University and is the largest researcher in this field ever. Factors as this one is increasing demand for healthier food and lifestyle. Companies would like to offer their customers high-quality plant-based replacements.
NotCo currently operates in America and has great plans to invest much more in artificial intelligence technology, which will bring new combinations of plants to replicate animal-based food products. The new funding will help to expand to new markets.